© 2017, Branding, Motion Graphics
OverviewHuddle is faux tv/streaming station that allows viewers to watch their favorite sports teams while learning more about how each game is played.
ApproachAs an avid sportsfan, I developed this concept through observing the desire of family and friends to learn more about different sports that feature on television. The use of x’s and o’s is a universal sports language that began my sketch process.
ResultThe x’s and o’s in the logo create a sense of active movement while maintaining a softer, more inviting feel. The streaming service also uses color to indicate the different learning levels. The tagline “Play. Pause. Learn” highlights the ability to control the information that is made available through Huddle's tv/streaming service.
